Swing & Pillows, Malaysia’s premier co-living and hotel chain operator, has announced a strategic expansion into the bustling Bukit Bintang area. This move, alongside the acquisition of five hotels under the new Kingston brand, marks a significant milestone in the company’s growth strategy aimed at strengthening its presence in strategic locations and catering to diverse market segments from entry-level to premium.
Ken Lee, Chief Executive Officer of Swing & Pillows, expressed enthusiasm about the expansion, stating, “This marks a major move for us, and we’re excited about the opportunities it brings. With the evolving landscape of remote work and changing attitudes towards home ownership, there’s a growing demand for flexible, comfortable accommodations. Our expansion into Bukit Bintang reflects our commitment to setting new standards in hospitality, driven by innovation, quality, and customer satisfaction.”
Co-living, a modern housing trend where residents share living spaces and resources in a community-oriented environment, is gaining popularity globally. In Malaysia, Swing & Pillows has rapidly expanded since its inception in May 2022, now managing over 120 hotels and 3 resorts across major cities including Kuala Lumpur, George Town, and Johor Bahru.
Initially conceived to support smaller hotels post-pandemic, Swing & Pillows’ co-living model transforms unused rooms into long-term rental units, optimizing asset utilization and generating alternative revenue streams. This approach not only revitalizes the hospitality sector but also meets the needs of modern travelers, expatriates, and professionals seeking flexible living arrangements.
The acquisition in Bukit Bintang underscores Swing & Pillows’ commitment to providing exceptional experiences marked by quality and convenience. Introducing the Kingston brand aims to elevate the accommodation standards, offering luxurious amenities and top-tier services tailored to discerning guests. This strategic move positions Swing & Pillows as a prominent player in Kuala Lumpur’s hospitality landscape and the broader market.
With projections indicating potential revenues exceeding RM 60 million by the end of 2024, Swing & Pillows anticipates significant financial gains from these recent expansions. As they continue to expand and innovate, Swing & Pillows remains dedicated to delivering outstanding living experiences.
